MAM
Wunderman Thompson appoints James Hammond as APAC head of healthcare
Mumbai: Wunderman Thompson has announced the appointment of James Hammond to the newly created role of head of healthcare for the APAC region. Hammond is currently based in Hong Kong and shall begin his new assignment in November, said the company in a statement.
Hammond previously worked with WPP Health Practice International as APAC client lead and global client EVP for close to a decade. He then went on to J-lab Asia where he forged an independent network of healthcare agency partnerships across the APAC region as principal. During the same time, he was simultaneously working with Klick Health USA as a regional partner.
“James brings with him a deep understanding of the unique needs of the healthcare industry in APAC. We are thrilled to have such a prolific industry leader drive our health practice forward,” said Wunderman Thompson International CEO Ewen Sturgeon.
With over 25 years of experience, Hammond has led agencies across the United States, North Asia, and Australia, working with large multinational brands such as J&J, GSK, Nestle, Pfizer, Sanofi, and Gilead.
“This is a very exciting time to be joining Wunderman Thompson. The agency has built a unique offering at the intersection of creativity and technology. I believe this is a great fit for healthcare clients looking to build more integrated customer experiences,” said Hammond. “We have big ambitions in this region as we continue to build our consumer healthcare business and extend our offering to prescription healthcare clients.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
