Brands
Wrogn tie-up with Royal Challengers
MUMBAI: India’s most promising celebrity fashion and lifestyle brand Wrogn is associated with Royal Challengers Bangalore (RCB) as the official lifestyle clothing partner for the 10th edition of the Indian Premier League. Off field the RCB players will be seen in Wrogn merchandise and while on field their caps and helmets will sport the Wrogn logo.
Wrogn merchandise is designed to complement the team’s play bold philosophy and makes a fearless, daring & heroic fashion statement. Wrogn’s in-stadia branding will also add colour to the home ground and will augment the vibrant and lively atmosphere during the matches.
This annual association will be promoted by both partners through their digital properties; their official site and social media channels. Additionally, the brand has comprehensive plans to engage and interact with RCB fans and Wrogn customer sat Wrogn outlets across the country. All customers of Wrogn clothing will also be entitled to tickets to the RCB matches. Fans are of assured free tickets to watch live RCB matches in Bangalore by purchasing clothing /merchandise worth Rs.5000/- and above from the Wrogn line.
Announcing the tie-up, Wrogn CEO Anjana Reddy said, “T20 is the most celebrated cricket format in the world and we are excited to partner with RCB, a strong contender this season that is brimming with youth, talent and has always kept fans entertained. The Wrogn brand ethos of being bold and dynamic matches that of the RCB and this partnership will give the fans and our customer’s opportunities to engage. From all of us Wrogn we wish the RCB team all the very best.”
Commenting on this association, RCB chairman Amrit Thomas said, “Wrogn and RCB are a bold brand fit. We are excited to see RCB’s personality getting reflected through the fashionable lifestyle sensibility of Wrogn . We hope to see our fans come to the stadium dressed in RCB Jersey and Wrogn apparel to cheer their favourite team.”
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
