MAM
WPP Digital to acquire Rockfish Interactive
MUMBAI: WPP Digital, the digital arm of WPP, is acquiring Rockfish Interactive, one of the fastest growing digital marketing agencies in the United States.
“Rockfish is a fantastic addition to the WPP Digital family,”WPP Digital CEO Mark Read said. “Kenny Tomlin (Rockfish CEO) and his team have built a smart company that understands how technology is changing communications and business. Its work demonstrates how it can apply this to drive innovation for clients. We‘re delighted that under Kenny‘s leadership we will be continuing to develop the Rockfish brand and helping the team to maintain the rapid growth they have shown since they started in 2006.”
This acquisition continues WPP‘s strategy of investing in fast growing sectors and markets and further strengthens its capabilities in the digital marketing sector. The transaction, however, is subject to regulatory nod and the approval of Rockfish‘s shareholders.
Rogers, Arkansas (AR) -headquartered Rockfish has offices in Little Rock, AR, Dallas and Cincinnati and boasts a client list that includes marketers like Walmart, Sam‘s Club, Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods.
Tomlin added, “The rapid growth of Rockfish into one of the world‘s foremost digital innovation companies most appropriately aligns with WPP and their vision for our continued success. We believe that our best days are still in front of us and consider this an important next step in the evolution of Rockfish.”
Rockfish was founded in 2006 and employs 150 people. It provides clients with strategic consulting, technology, mobile, design and digital marketing services. It was named “Small Agency of the Year”by Advertising Age magazine in 2009 and was third on their “Agency A-List” in 2010.
OMMA magazine, a publication devoted to coverage of online media and marketing, recognised Rockfish as its “Best Web Design and Development”agency of the year in 2010.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
