MAM
Wow Skin Science appoints Vaibhav Arora as VP of e-commerce
Mumbai: FMCG personal care and wellness brand Wow Skin Science has appointed Vaibhav Arora as vice president of e-commerce.
In this role, Arora will be responsible for building consumer franchises through the company’s D2C website, expanding the online footprint across social commerce and establishing Wow Skin Science as a market leader across horizontal and vertical marketplaces in personal care nutrition and wellness segments, said the statement.
With a career spanning over ten years, Arora in his previous mandate led the vendor management function for grocery, health and personal care businesses at Cloudtail before which he has led leadership roles at organisations such as Amazon, Myntra and Tata group. He has also led diverse characters encompassing launching private brands in multiple categories, business strategy, risk management, business development and product management.
“We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family,” Wow Skin Science co-founder Manish Chowdhary stated. “With Vaibhav’s deep expertise and experience in e-commerce as well as his passion and enthusiasm, he will help shape how customers experience WOW across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long term partnerships that will drive growth and profitability.”
About his new role, Vaibhav Arora said, “Wow Skin Science breaks the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I am excited to make the organisation more data-centric, build scale mechanisms, and use customer insights to shape our innovation pipeline. I look forward to bringing Ww’s customer experiences to come alive across all online commerce touchpoints.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
