MAM
Wow Skin Science appoints Vaibhav Arora as VP of e-commerce
Mumbai: FMCG personal care and wellness brand Wow Skin Science has appointed Vaibhav Arora as vice president of e-commerce.
In this role, Arora will be responsible for building consumer franchises through the company’s D2C website, expanding the online footprint across social commerce and establishing Wow Skin Science as a market leader across horizontal and vertical marketplaces in personal care nutrition and wellness segments, said the statement.
With a career spanning over ten years, Arora in his previous mandate led the vendor management function for grocery, health and personal care businesses at Cloudtail before which he has led leadership roles at organisations such as Amazon, Myntra and Tata group. He has also led diverse characters encompassing launching private brands in multiple categories, business strategy, risk management, business development and product management.
“We are excited to welcome Vaibhav Arora onboard and leverage his leadership within the Wow Skin Science family,” Wow Skin Science co-founder Manish Chowdhary stated. “With Vaibhav’s deep expertise and experience in e-commerce as well as his passion and enthusiasm, he will help shape how customers experience WOW across our increasingly diverse online commerce touchpoints, including our D2C platform. We look forward to Vaibhav building long term partnerships that will drive growth and profitability.”
About his new role, Vaibhav Arora said, “Wow Skin Science breaks the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I am excited to make the organisation more data-centric, build scale mechanisms, and use customer insights to shape our innovation pipeline. I look forward to bringing Ww’s customer experiences to come alive across all online commerce touchpoints.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
