MAM
World’s 1st bollywood business coach Vijay Kadechkarr to start new digital initiative to guide people in entertainment industry
No matter If you are a beginner or an experienced person, there is always a next level to be achieved in the entertainment industry, this is where bollywood business coach comes in picture. They train and nurture people in various verticals of businesses, illustrating from real life solutions.
Vijay Kadechkarr, referred as world’s first bollywood business coach is the most talked about person when it comes to helping people in the showbiz. He began his journey with theatre and later moved ahead assisting in Ram Gopal Verma's film Factory. He has worked as a director, producer, events organiser and a celebrity manager in the span on 15 years for national and international projects across the world. He is the founder of VK Media, a production house, events and talent management company. He also manages world's biggest dahi handi which has a huge bollywood superstar attendance every year including Shahrukh Khan, Ranveer Singh, Varun Dhavan to name a few.
Talking about the future of digitally coaching in entertainment and film industry, Vijay says, “The digital revolution has really turned things around. But as a coach, I would say that its potential is yet to be utilized to the fullest. The actual concept is still naïve and we as digital coach are still exploring the newer sides almost every day. The Internet space is expanding its wings with more people entering into the digital coaching world, the digital space will certainly get refined with some extra super powers in the future.”
On social media, his tag #Bollywoodbusinesscoach is grabbing eyeballs at a faster pace.
He will be launching an array of digital courses and weekend online training program for each and every sector of entertainment industry. Coaches from different walks of life from all around the world will also share Value on this new platform, he has also written a book on Bollywood Business, which will be out in 2020 with a mission to help people on their journey in the entertainment sector.
We wish him good luck for this new venture.
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
