Ad Campaigns
World Cancer Day: 5 advertisements that talk about cancer
MUMBAI: Cancer is a deadly disease and the second leading cause of death amongst many people. Every year a whopping 8.2 million die of cancer across the world. Even then, many still remain ignorant of some basic self-surveillance techniques that can help people detect this deadly disease at an early stage and beat it. And what better medium than advertisements to communicate and convey the message to the masses?
On World Cancer Day, which falls on 4 February every year, Indiantelevision.com lists five ads that highlight, focus on the fight against cancer and convey the message that no matter how isolating the disease, one should always fight against cancer.
Read on…
1) The Sisters – and the true meaning of hair – This four minute ad campaign encourage hair donations for cancer survivors. This ad was directed by Banjong Pisanthanakun for National Cancer institute of Thailand.
2) Brave and Beautiful – Mullen Lowe Lintas Group India created the Brave and Beautiful campaign for Dabur Vatika to salute women who have defeated cancer and conveys the message that some people don’t need hair to look beautiful.
3) The Silent Couple – Philips’ silent film on breast cancer is conceptualised by Ogilvy Common Health. The campaign urges husbands to share some household chores with their wives so that they can then use that time to do the breast self-examination test at home.
4) Macmillan Cancer Support – Macmillan Cancer Support launched its brand campaign with a TV ad that featured a man wandering alone in a blizzard as a metaphor for how isolating the disease can be. The spot was created by VCCP.
5) Race for Life – This ad tries to convey that whether you walk, jog or charge around your chosen race for life event, take your place in the fight against cancer.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
