MAM
Work from home: The new culture in the making
As a matter of fact, WFH had been instituted in Isobar almost a year ago considering the various needs of the employees and to give them a fair chance to strike a balance between personal and professional life. That was a different purpose then, vis-à-vis a forced requirement during this current pandemic. So, in a way, we were able to segue into this WFH comfortably.
Learning from our offices in the orient, we began working from home a week before the country went into lockdown. Just overnight, the machines of the creative teams were shipped to their homes; remote access to our network was enabled; online meeting platforms were made accessible to all, and so on and so forth. All this to ensure that work continued as usual without any interruption.
Contrary to popular belief in India, I think WFH has worked really well for us. Efficiency and productivity have reached new heights. Teams and clients from different cities are working more cohesively and in an integrated fashion busting the myth that they always need to be in the same room to be more effective. They are now able to utilise the time they save on travel, to attend to personal commitments or office work. They have become more responsible and productive, the proof of the pudding being in the heightened outcome we have seen in the last two months or so. Brainstorms, discussions, research surveys, pitches, and everything that drives success for the agency has seen a new gleam during this WFH phase. It is not just the internal teams, but also our clients and vendors who have contributed to the success.
During this time, we have in fact won a couple of accounts and executed some noteworthy campaigns. The account wins will be out there in the media soon. One of the campaigns that stand out is the one we ran for Kia Motors India. We used existing video rushes in an interesting way to create a film that is just apt for the current situation. It inspires everyone and instils hope for a better future. Have a look here.
In my humble opinion, WHF would continue for us as the lockdown gets lifted in phases and as the authorities would allow only a percentage of the staff to attend office. It would also stay relevant in the long run as we start gauging possibilities of people in certain functions to work from home while others who are more client-facing to work from office or those who are needed on a film set to be at an outdoor location. Or, maybe we look at some sort of rotation of staff. All this is going to be quite a fluid evolution as we move into the future.
(The writer is chief growth officer at Isobar. The views expressed are his own and Indiantelevision.com may not subscribe to them)
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
