Ad Campaigns
Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign
Mumbai: As the world gears up for the international games to win gold, Matrimony.com, India’s biggest matrimony company, is set to win hearts with its innovative ‘Wedding Games’ campaign. This timely initiative cleverly intertwines the excitement of the games (or rather sports) with the anticipation of the upcoming wedding season.
The campaign features two captivating films that humorously portray the ‘international-level’ challenges faced by singles during wedding season. These witty films showcase protagonists deftly dodging intrusive questions about their marriage plans from eager relatives.
Matrimony.com chief marketing officer Arjun Bhatia shared his insights on the campaign and the company’s unique approach: “Matchmaking is not just a simplistic game of pairing based on superficial criteria. It’s not about finding a partner; it’s about finding the right partner who aligns with your unique essence. This campaign humorously highlights the pressures singles face, while showcasing how Bharat Matrimony offers a more thoughtful, personalized experience.”
Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani, the creative minds behind the campaign, explained: “We landed a strong insight – during the wedding season, a lot of the prospects who are of marriageable age, attend weddings of their friends and family. They are often questioned about their wedding plans, and these prospects try and dodge such questions. The campaign is a set of two films where we see such protagonists try and avoid pestering guests, albeit dramatized for entertainment as though they were athletes. Bharat Matrimony comes in as the perfect place to find the answers to these questions as they can log on to find their perfect life partners.”
This campaign not only entertains but also reinforces Matrimony.com’s position as the go-to platform for those seeking meaningful relationships, proving that in the game of love, everyone can be a champion.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
