MAM
Wonderchef partners with Social Beat to expand their brand presence via digital
Wonderchef, one of India’s leading kitchenwarebrand,has partnered with Social Beat – a top digital marketing solutions company – to build a strong brand through the digital platform. As per the mandate, Social Beat will manage the digital communication, including videos, social media and more, across various product verticals of the brand in order to reach its target audience. Wonderchef wants to leverage digital marketing to present informative content around cooking and engage with consumers who want to upgrade their culinary skills.
To keep up with the going-on-a-binge trend of TV shows and food consumption, Wonderchef has been focusing on putting various products from their line that help with healthy living. One of them is Wonderchef’s line of Air Fryers that help keep your binge-eating at bay. By posting relatable content on their social media pages, including one that joins in on the excitement over the return of Netflix’s TV show ‘Sacred Games’, these social posts have been a huge hit among all youngsters, garnering high engagement among their target audience.
Commenting on this partnership and digital initiatives for Wonderchef, Panisa Shah, Social Beat’s Creative Head said, “With an icon such as chef Sanjeev Kapoor spearheading Wonderchef, which is revolutionizing the way we look at cookware and kitchen appliances, we are excited to partner with them in their digital journey. We have vibrant plans to build a healthy cookware brand digitally through creatively curated social content and engaging video formats, which will be instrumental in positioning the brand as the go-to cooking expert that makes cooking simple, tastier and convenient for everyone.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
