MAM
Wockhardt awards creative mandate to DDB Health & Lifestyle
MUMBAI: DDB Health & Lifestyle has won the creative mandate for global pharmaceutical and biotechnology firm Wockhardt.
Wockhardt founder chairman and group CEO, Dr. Habil Korakiwala said, “We had conceptualised our communication to showcase the dramatic turnaround of our company‘s results. We are happy with the outcome.”
DDB Health & Lifestyle president Soumitra Sen said, “It‘s truly an honor and privilege to partner with Wockhardt and work closely with Dr. Habil Khorakiwala, who is an industry stalwart. It‘s like a dream come true for us.”
Wockhardt is involved in multi-disciplinary research and high technology manufacturing. It has operations across India, USA, UK, Ireland and France.
DDB Health & Lifestyle is a specialised practice within the DDB Mudra Group that caters to the emerging communication needs of the healthcare industry. Its clients include J&J Medical, E.Merck, MSD, Novartis, Dr. Reddy‘s Laboratories, Cipla Limited, Wrigley‘s, Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital, Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, UNICEF, Population Services International (PSI) and John Hopkins Bloomberg School of Social Medicine.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
