Ad Campaigns
Wipro MaxKleen launches campaign #MaxKleenPichuk, saluting unsung heroes
Mumbai: Wipro MaxKleen, a brand under Wipro, announces the launch of its latest digital campaign for MaxKleen Power Squeeze, one of its kind disinfectants with an innovative squeeze format. The campaign, titled #MaxkleenPichuk, is a celebration of festivity dedicated to recognising the unsung heroes who tirelessly contribute to the well-being of our homes every day.
Launched with the intention of spreading joy during the auspicious occasion of Makar Sankranti & Pongal, #MaxkleenPichuk campaign aims to connect and engage with the audience by capturing the true essence of festivity through a heart-warming initiative.
The campaign departs from the traditional product-focused approach, shifting its focus to a social initiative. By showcasing moments where the team visits the homes of these women and takes the initiative to clean for them, the campaign emphasizes that the true spirit of festivity lies in spreading happiness by giving back to those who deserve it the most. Cleaning the homes of these unsung heroes, who tirelessly work for others, brings joy and a profound sense of respect to their lives. The film narrates a story of spreading joy through gratitude and respect, encapsulating the spirit of appreciation.
PAD play director Vivek Reddy expressed his thoughts on the campaign, stating, “The #MaxkleenPichuk is not just a digital campaign; it’s a testament to the power of gratitude. By recognising and appreciating the efforts of these unsung heroes, we aim to inspire positivity and appreciation in every home. It’s a meaningful impact in the lives of those who often go unnoticed but contribute significantly to our daily lives.”
Wipro Consumer category manager Suhaib Iyaz said, “The #MaxkleenPichuk TVC goes beyond selling a product; it skilfully captures a story that resonates with the audience’s emotions and experiences. PAD’s execution plays a pivotal role in bringing this idea to life, making the campaign a powerful tool for building a genuine and lasting connection with the viewers.”
Wrapping up the heartfelt journey, MaxKleen added a dash of joy by surprising the unsung heroes with delightful goodies, all captured with the infectious happiness of #MaxkleenPichuk.
The digital campaign is currently live on Wipro MaxKleen’s social media platforms and will be further amplified through comprehensive hoardings and other promotional channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
