Ad Campaigns
BGMI’s digital film reveals new events, modes and maps of the game in style!
Mumbai: PAD Play, a problem-solving company in video production for digital marketing, has been winning appreciation for the Kannada ad film – Winner, Winner Chicken Dinner. The digital film made for BGMI – Battlegrounds Mobile India, explains the game updates in a thrilling and impressive sequence. The film shot across various locations in Karnataka, captures the vibrant spirit of the region while also showcasing the love for the game. With the right mixture of ‘Psych BGMI power’ and real-life experiences, it resonates deeply with the gaming community in Karnataka, where BGMI has a significant following.
Commenting on the response to the hyper-local digital film, KRAFTON India associate director and lead marketing Srinjoy Das said, “With all our campaigns, we strive to connect with gamers across the country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted a catchy tune in Kannada in collaboration with local artists. Conceptualized and filmed in Karnataka, we wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the positive reception it has received from the community”.
The usage of Psych Maga – a popular slang phrase used among Karnataka youths has struck the right chord with game enthusiasts. The relatable and engaging ad is driving downloads at a fast pace.
Elaborating on the making, PAD Play co-founder and chief creative officer Vivek Reddy said, “We are incredibly proud of this hyper-local project and are elated with the response. By understanding and incorporating the local culture, we have created a film that truly speaks the language of the gamers in their own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters have added to the hyper-local flavour organically.”
BGMI is one of India’s premier gaming platforms with a vast and passionate user base and this digital film has captured the imagination of the gaming community in Karnataka. Since its launch, BGMI has retained its immense popularity and expanded its user base, becoming a leader in the Indian gaming industry with its immersive gameplay and engaging community features.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
