Ad Campaigns
Wipro highlights importance of bright light
MUMBAI: Wipro consumer care and lighting has launched its new TV ad campaign – wider light for brighter homes.
The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which claims to be 70 per cent wider than ordinary LED bulbs giving more brightness for homes.
Featuring two 30-second ad films, the campaign focuses on common life situations of the difficulties faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider and brighter light through wide beam Garnet LED bulb.
Wipro consumer care and lighting senior vice president and business head of consumer lighting and switches Sanjay Gupta says, “Our endeavour is to provide better benefits and comfort to our consumers. We were the first to launch colour changing LED tube lights in which one can change the colour as per the mood. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasising the unique value proposition and innovative offerings.”
FCB ULKA chief executive officer Nitin Karkare adds, “When we were tasked with working on the lighting business, we couldn’t have been more excited. In the case of this campaign, the fact that the product had such a clear differentiator made our job that much easier. We used family dynamics to bring to light the trouble that the wrong light can create for one, and how the simple act of switching to Wipro Garnet can make such a big difference to seeing things right.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
