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WIN AN OPPORTUNITY TO DINE WITH ANANYA PANDAY THROUGH HER CAMPAIGN WITH FANKIND
MUMBAI: Anshula Kapoor’s online fundraising platform, ‘Fankind’ announced the launch of their sixth campaign with the young actor Ananya Panday – a chance to go on a lunch date with her! Through this campaign, Ananya will be raising funds for the NGO Hothur Foundation. The proceeds of this campaign will be used to provide medical & surgical treatment of women and children who are acid attack survivors, and help empower them on their road to recovery.
Hothur Foundation works with women and children acid attack survivors across the country and helps them by providing the required medical treatment free of cost – this includes reconstructive and corrective surgeries, to correct functional, non-cosmetic deformities, post-surgical medical care and rehabilitation as well as trauma and psychological counselling. The funds raised with the help of this Fankind experience will help empower children and women who are acid attack survivors. The survivors are also provided with vocational training. Additionally, the workshops they conduct across the country is aimed at motivating the survivors and helping them become independent and empowered individuals.
On the announcement of the campaign, Ananya Panday said, “The trauma that acid attack survivors go through is unimaginable. Hothur Foundation works towards improving the quality of life of these survivors through their medical and rehabilitation programs which aims at providing them with medical care and a chance at getting back on their feet with access to education, professional courses and counselling. My family and I have been supporters of this NGO for a long time now and I urge my fans to join in and support the cause so that together we can do our small bit to help give acid attack survivors a chance to get their lives back.”
Every fan who donates to this experience will receive a personalized autographed certificate from Ananya, and one lucky fan participating in the campaign will get the opportunity to have lunch with her at her favorite restaurant! Fankind truly looks at providing one of a kind experience for the fan. From undertaking their travel and stay arrangements to providing the experience promised with the celebrity, it is a day that will be remembered and a memory that they will cherish throughout their life!
To participate in the campaign, fans can donate on Fankind’s website to buy entries for a minimum of Rs 200 or multiples thereof.
Fankind recently announced the winner of their campaign with Prajakta Koli and the fan will get the opportunity to play games and wrestle wearing a sumo suit with the YouTube star soon!
Karan Johar’s campaign with Fankind is currently ongoing and one lucky fan of this campaign will get the opportunity to have a cup of coffee with the director and a tour of the swanky Dharma productions office.
The campaign with Ananya Panday goes live on December 02 2019.
Log onto Fankind.org/Ananya to participate and raise funds for the noble cause and win yourself a lunch date with the Student of the Year!
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
