MAM
Win 94.6 national sales head moves to MTV
MUMBAI: Sanjay Hemady, national sales head for the Millennium Broadcast promoted Win 94.6 is moving to MTV India as group account director from 1 June.
Hemady’s departure comes nearly a month after the private FM radio station suspended operations on 29 April, prefering to go off air than pay the crushing license fees.
Hemady, who has been with the Gautam Radia founded Win since its inception two and a half years ago, will now be in charge of building the western region team at MTV India. Confirming the appointment, MTV ad sales team head Vineet Puri said the network was now actively looking at beefing up the Nick team, as well as scouting for an ad sales head for the kids’ channel, that is being revamped.
Hemady, who started his career in media with the Indian Express in 1992, moved to Mid-day where he launched the ‘Professional Focus’ supplement, before moving to INMumbai and then BBC World. Hemady says he hopes to capitalise on the enriching Win experience in his new portfolio at MTV.
Win 94.6 has already witnessed the departure of prominent RJs Roshan Abbas, who moved to Radio City two weeks ago and Anurag Pandey who has joined RED FM in Mumbai. Several key programming and ad sales executives are also moving to other pastures, it is learnt, with Win’s immediate future in limbo.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
