MAM
WIN 94.6 FM radio jockey wins Suvidha Foundation award
MUMBAI: After recognising talent on the silver screen and television, its time to make way for the radio and its many stars.
The award for Excellence in Radio Jockeying in Mumbai instituted by the 15-year-old Suvidha Foundation was bagged by Malishka of WIN 94.6. It was for the first time that radio was included in the bouquet of yearly awards held at Khar Gymkhana on 13 April. The other awards given away included: ‘hottest star of the year’ John Abraham, MTV VJ Shehnaz, upcoming TV stars Payal Rohatgi and Sweta Salve.
The Suvidha Foundation, a socio-cultural and educational trust, famous for its free surgeries and other medical help, had an attendance of over 18,000 for its annual two day celebrations of Cheti Chaand and Baisakhi, which culminates in the Suvidha Gaurav Awards, states a release.
“With the popularity of FM radio on a sharp upswing, we decided to introduce an award for this medium as well. And Malishka was a natural choice, for her excellent rapport with her listeners and her effervescent style. The selection of music played by WIN 94.6 also played a part in deciding the award,” Suvidha Foundation chairman Shankar Lalwani is quoted as saying in the release.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
