Ad Campaigns
Ramesh Narayan presented AFAA Honorary Life Member Award at AdAsia Seoul
Mumbai: Advertising doyen Ramesh Narayan was presented with the AFAA Honorary Life Member Award at the AdAsia Congress being currently held at Seoul Korea.
The award was presented at the inaugural session of the AdAsia by Asian Federation of Advertising Associations (AFAA) chairman Srinivasan Swamy on 25 October 2023.
With this Narayan becomes the only person to be presented all the three prestigious awards that AFAA presents every alternate year at the AdAsia.
In 2015 he was presented the AFAA Special Merit Award at AdAsia Bali and in 2021, at AdAsia Macau he was inducted into the AFAA Hall of Fame.
Swamy said, “This award seeks to honor the enormous contribution Narayan has made to AFAA and to the global advertising and marketing community.”
Narayan said “I am accepting the award on behalf of all those to believe that communication can be a force for good.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
