Ad Campaigns
William Penn encourages you to ‘write a letter…’
MUMBAI: ‘Write a letter and say it better’ a campaign introduced by William Penn helps to enhance the joy of posting letters for someone special. Writing to someone has always been mysterious and surprising. Though digitalisation has made it easier to communicate but this campaign has brought again the idea of curiosity to read closed ones letter in a traditional way.
To drop your letter you can visit your nearby William Penn stores. A box will be placed to drop your letters. Volunteers of William Penn will be the mediators to convey your messages. You don’t have to worry about the stationery; you will be provided with the required material from the store to write your letter. Well, not only stationery but there are exclusive products specially designed for the customers which can be purchased.
The campaign will be initiated on 24 November, 2016. In this cold weather it is an immense delight to share your warm emotions to your pals. By writing to someone you are not only sharing your message but you are also celebrating National Letter Writing Day which is on 7 December. So connect with your friends, loved ones and everyone who is close to you and let them know your affections with your words in the letter.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
