Brands
Wild Stone and Secret Temptation Ignite Flipkart’s ‘Glam Up’ event
Mumbai – McNROE, the parent company of Wild Stone, CODE & Secret Temptation, launched their latest fragrance collections at Mumbai’s ‘Flipkart Glam Up’ event. Bollywood stars such as the latest heartthrob Taha Shah and the charming Adah Sharma unveiled the new scents, adding a touch of magic and star power to the occasion.
Secret Temptation introduced its new captivating Body Mists —Bloom, Magic, Dew, and Bold. The most exciting part is that they are the first in the category to proudly carry the claim – Safe On Skin, reflecting the brand’s dedication to quality products. This dermatologically tested range is the result of the brand’s extensive research on female preferences and each fragrance is crafted with unique natural notes, offering a ‘Fresh out-of-the-shower’ feeling throughout the day.
Simultaneously, Wild Stone CODE has unveiled its opulent new collection of luxury body perfumes: Blanc, Bleu, and Noir. Each scent is meticulously crafted to provide a fresh and unique experience tailored to different times of the day. Begin your morning with Blanc, featuring aromatic and citrusy notes for a refreshing start—transition to Bleu in the evening, with its fresh and woody scent that enhances your suave personality. Embrace Noir’s spicy and Ambery essence for celebratory occasions and sophisticated nights out. These luxurious fragrances exude a bold & mystical allure, perfect for the modern man.
McNROE head of business development Ankit Daga shared his excitement, stating, “We are thrilled to introduce these exquisite fragrances. Our new collections exemplify our commitment to innovation and excellence in personal care, and we are confident they will enhance the everyday fragrance experience for our consumers.”
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
