MAM
Vicky Kaushal is back as the brand ambassador for Wild Stone CODE
Mumbai: Wild Stone CODE, a leader in men’s grooming products, has unveiled its latest campaign for Wild Stone CODE Body Perfumes, starring the charismatic Vicky Kaushal as the face of the Brand. The new advert puts freshness at the forefront, showcasing the invigorating essence of CODE Titanium.
In this dynamic advert, Vicky Kaushal embodies the ultimate modern man, exuding confidence and energy. As he applies CODE Titanium, he feels a burst of freshness, depicting the powerful and instant freshness this premium body perfume provides. The advert brilliantly captures his experience, portraying how the fragrance enables him to seize the day with a renewed sense of vigour. As the narrative unfolds, Vicky Kaushal’s presence becomes visually magnetic, drawing everyone around him into his fresh aura.
This seamless blend of charm and contagious rejuvenation highlights the core message of Wild Stone CODE Body Perfume Range: A great fragrance not only helps one smell terrific but also heightens your aura. Titanium is one of the most popular choices in this range of 7 Body Perfumes, with 3 all-new fragrances launching soon.
“Wild Stone CODE Titanium is made especially for those who seek an instant burst of freshness and confidence,” said McNROE Consumer Products Pvt Ltd. head of business development Ankit Daga “Vicky Kaushal perfectly represents the essence of our brand – modern, vibrant, and effortlessly captivating. Vicky was the first celebrity on brand CODE, and we are thrilled to welcome him back. This campaign is a celebration of the refreshing impact that CODE Titanium brings to everyday life” Daga added.
Expressing his excitement about the campaign, Vicky Kaushal said, “I am thrilled to be back with Wild Stone CODE, a brand that resonates with my style. CODE Titanium is all about freshness and confidence. I’m really excited for everyone to see our fresh approach to showcasing freshness and experiencing the invigorating effect it brings.”
The advertisement is now live across multiple platforms, including television, digital, and social media channels, ensuring that the message of freshness and confidence reaches a broad audience. Wild Stone CODE invites everyone to experience the ultimate freshness with CODE Titanium body perfume.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
