MAM
Wieden+Kennedy appoints Gautham Narayanan as MD for Delhi biz
MUMBAI: Wieden+Kennedy has appointed Gautham Narayanan as the new managing director for its Delhi office.
Narayanan will work alongside executive creative directors Molona Wati Longchar and Shuchi Thakur.
The position was previously held by Siddarth Loyal, who left the agency earlier this month.
Narayanan, who is currently based in South Africa, will relocate to Delhi and take his post in September. The transition is being managed by W+K alum Patrick Cahill, who spent nearly seven years with the agency in New York and Delhi, where he held the managing director role from 2015-17 before starting his own creative consultancy CAHILL&PARTNERS.
Narayanan has spent the majority of his career at BBDO, most recently as regional director for BBDO Africa and managing director, BBDO South Africa, where he helped land several new business wins, including Google Africa, and focused on talent development across the agency’s four African offices.
Narayanan is credited with spearheading the recent business turnaround at BBDO South Africa by driving revenue growth and doubling profits in just three years.
On his appointment, Narayanan says, “I have always admired the simplicity and smarts of Wieden+Kennedy’s work, from afar. For me, W+K’s ability to infiltrate popular culture has been the key to their success. It’s a simple formula that drives fame for the brands they serve, which in turn, drives commercial success for their clients’ business.”
“I consider myself lucky to have worked for BBDO my whole career, and I can honestly say Wieden+Kennedy was the only agency network I considered leaving BBDO for. W+K’s independent culture and belief in compelling ideas, paired the opportunity to partner with extraordinary clients and lead an office in my country of birth, was too tempting to resist,” he adds.
W+K chief operating officer Neil Christie mentions, “We’re delighted that Gautham will bring his experience, energy and enthusiasm for groundbreaking work to Wieden+Kennedy Delhi. I am confident that under Gau’s leadership W+K will go from strength to strength in India.”
W+K Delhi opened in 2007 and works with a number of blue-chip global and local clients, including Airbnb, Audi, Dalmia, Fabindia Home, IndiGo Airlines, Nike and Royal Enfield. Famous for award-winning work like Nike DaDaDing, creating the potent brand voice that made IndiGo India’s largest airline and telling the authentic stories that helped build Royal Enfield into a global cult brand, W+K Delhi has grown in the past year with the addition of Indian icon Fabindia as well as global clients such as Airbnb. The agency is committed to pushing these clients into new territories in the digital and experiential space, a speciality of the Delhi office.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
