MAM
Wieden Kennedy onboards Shreekant Srinivasan as business head, Delhi
Mumbai: Continuing its rejuvenated India ambitions, W+K India has appointed Shreekant Srinivasan as head of business for the agency’s Delhi office. In his new role, he will lead the new business agenda as well as head the account management function for the office. In typical W+K fashion, he will be closely involved in all key brand work.
Shreekant joins W+K from McCann Worldgroup India, where he was a senior vice president leading the Maggi portfolio and the Expo Dubai business. In a career spanning over 21 years, he has worked in multiple agencies, set up new offices and managed more-than-many brands: Maggi, Thums Up, Chevrolet, Dominos, Expo Dubai 2020, Royal Enfield, to name a few.
“In the 21 years of my advertising life, I have worked with some really interesting individuals. From oddballs to seasoned surgeons, from mavericks to absolutely bat shit crazy, I have seen the best of work come out of each one of my creative partnerships. And this belief that creation is inclusive and personality-agnostic is the biggest driving force at W+K. If you have a hunger for good work and a love for advertising, you will blend right in. With Paddy and Ayesha, I intend to build this inclusive creative culture on the shoulders of some ground-breaking work,” said Shreekant.
Wieden & Kennedy India president Ayesha Ghosh added, “We’ve been looking for people of substance who don’t take themselves too seriously, and Shreekant fits that mould just right. He’s been at the helm of important moments in the lives of significant brands as well as of agencies. With the talented team that the Delhi office already has, we’re keen to sink our teeth into more and more challenges facing brands.”
“Shreekant has a unique point of view on life, creativity, and how to run this wonderful creative business called advertising. His energy is truly infectious and we are pretty sure all of these will bring a very new dimension to our leadership unit,” said Wieden & Kennedy India chief creative officer Santosh Padhi (Paddy).
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
