Ad Campaigns
#WhatIReallyReallyWant — Silver?, granted
MUMBAI: The global PR and viral campaign for the film #WhatIReallyReallyWant by Project Everyone, supported by Getty Images and SAWA and launched by the international communications agency Sterling Media, has been awarded the Silver prize for Video Project of the Year at the British Media Awards 2017.
Taking place at The Hilton Park Lane, the British Media Awards recognise ‘excellence and innovation’ across the industry. Other shortlisted nominees included fellow winners Shotglass Media and New Scientist, as well as The Guardian and The Economist.
On the 20th anniversary of the release of the Spice Girls’ Wannabe video, the campaign marked 20 years of Girl Power with the updated version “#WhatIReallyReallyWant”. The film reflects the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The campaign was supported by Getty Images and SAWA. The video received support from high profile personalities such as Spice Girls Victoria Beckham, Melanie C and Emma Bunton on Social Media, the public and international media to help it generate a spectacular 150 million views online in just a few days of its launch. The video was the 3rd highest trending topic in UK on Facebook in the first 24 hours after release.
Sterling Media managed the global communications campaign for #WhatIReallyReallyWant, playing a vital role during its development alongside Project Everyone. Sterling Media was able to make an impact on the film through securing talent such as Bollywood actress Jacqueline Fernandez, who opens the short film with a spirited performance. Sterling Media launched the film globally, securing coverage for #WhatIReallyReallyWant and the Global Goals in mass media across Europe, USA, India, the Far East, Australia and Africa.
Natasha Mudhar, CEO and MD of Sterling Media said: “On behalf of everyone at Sterling Media, we are honoured to have received the Silver Prize for Video Project of the Year at the British Media Awards. We would like to thank the judges at the British Media Awards and the event organisers, as well as congratulate our fellow award winners. We are delighted that the film #WhatIReallyReallyWant, launched with our partners at Project Everyone, is receiving wider recognition. Sterling Media was launched with the mission of brining brands closer to their purpose and we hope the accolades and response that #WhatIReallyReallyWant film has received are indicative of the wider positive impact it has made.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
