MAM
Welspun’s initiative ‘Welspun Quik Dry Movement’ takes the plunge to help Mumbaikars during rains
MUMBAI: Welspun India Limited’s leading domestic brand, Welspun, launches a unique campaign – Welspun Quik Dry Movement – to help Mumbaikars during this erratic monsoon season. In line with the Welspun Quik Dry Towel’s proposition of ‘Jaldi Sookhe, Jaldi Sukhaye’, the brand aims to provide relief to the citizens by helping them stay dry and safe during the monsoons.
Every year during monsoons, several parts of the city are waterlogged, leaving people stranded in the rains. During the monsoons, there is an also an increase in the cases of viral flu and water-borne diseases. According to a recent report in a leading newspaper, there has been a 40% rise in the number of patients suffering from cold, cough and fever since the onset of monsoon. These cases could have been averted by drying off immediately after being drenched in the rain. Taking cognizance of this, Welspun, a brand that talks about being dry with its newly launched Quik Dry Towels, aims to extend aid to these citizens in need with its Welspun Quik Dry Movement campaign.
As a part of this initiative, Welspun will begin the activation from 5th August for a period of 15 days, covering key locations in the city to help stranded citizens by handing out Welspun Quik Dry Towels. The campaign will be providing aid to the people present in Andheri, Malad, Bandra, Juhu, Lower Parel, Dadar, Ghatkopar, Vikhroli, Thane, Sion, Kurla, and Chembur. The brand aims to help 600 people daily and, therefore, estimates reaching out to 9000 people through the campaign.
Furthermore, recognising the challenges faced while commuting in auto-rickshaws during monsoons, the brand is providing water-resistant curtains to them thereby ensuring the water does not enter the vehicle and drench the passengers.
Speaking on the campaign, Ms. Manjari Upadhye, CEO, Domestic Business, Welspun India said, “Welspun Quik Dry Towels’ brand proposition – Jaldi Sookhe, Jaldi Sukhaye – truly reflects the attributes of the product. Through the Welspun Quik Dry Movement, we aim to extend this promise by providing support to the citizens that find themselves stranded during the incessant Mumbai rains. We understand the adversities that people face during monsoons and therefore through this multi-fold campaign we intend to provide immediate relief.”
Through their social media platforms, Welspun will continue raising awareness and sharing helpful tips about staying safe and healthy during the monsoons.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
