Ad Campaigns
Welspun launches campaign – Badal Dalo; ropes in Amitabh Bachchan as brand ambassador
MUMBAI: Welspun India Ltd’s leading domestic brand, Welspun, has announced the launch of its new campaign ‘Badal Dalo’, which aims to change existing, deep-seated perceptions about the home linen and flooring categories. Leading this campaign is the Bollywood legend, Amitabh Bachchan, who is roped in as the brand ambassador for Welspun.
The ‘Badal Dalo’ campaign highlights Welspun’s home linen products that aim to challenge the status quo, and offer easy and convenient solutions at affordable prices. Despite facing problems like colour bleeding of bed linen, roughness of towels post wash, tedious washing process, etc., consumers are habituated to buying the same products and are often faced with the challenge of having access to a reliable solution at a great value. Taking cognizance of the need to engage with consumers to change their entrenched behavioural patterns, Welspun has launched this campaign, whereby it urges people to evolve their views and purchase habits.
Conceptualised by Leo Burnett, the campaign kick-starts with two TVCs starring Amitabh Bachchan. In the first TVC, he plays a dual role. It displays the first character stepping out of a shower in a thin bathrobe and holding an ordinary towel, still drenched. The second, more geeky character switches on multiple fans to completely dry him up while simultaneously saying that one simply needs to change their towel to Welspun which is 100 per cent cotton, supersoft and long-lasting with a ‘Jaldi Sukhe, Jaldi Sukhaye’ promise. The second TVC for Welspun’s innovative product, the reversible bedsheet is slated to go live in the last week of September.
Commenting on the campaign Welspun India Ltd joint managing director and CEO Dipali Goenka said, “Welspun, with its proclivity to innovate, aims to revolutionize the home textiles and floorings industry with its unique products. Through our ‘Badal Dalo’ campaign, we are trying to break various pre-conceived notions and myths that plague the categories, and drive behavioural change.”
“We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”
Speaking on the campaign, Leo Burnett South Asia managing director india and chief creative officer Rajdeepak Das said, “The ‘Badal Dalo’ campaign is based on the insight that currently in the value driven home textile market there is a huge gap between pricing and quality. With their latest offering, Welspun plans to make quality home textile affordable and available to the mass market. When it comes to trust and credibility, few personalities have as much clout as Amitabh Bachchan making him the perfect fit for our campaign and helping us connect with a wider audience.”
The campaign will be running across television, print, digital platforms and OOH to connect with customers across the country. After achieving success globally, the home textile leader is now focusing on the domestic market by making quality products equipped with the latest technological advancements, beginning with the Quik Dry Towels and Reversible bed sheets. With these innovative products, the textile major will fight the myths and habits that cloud the two categories and bring the utmost value to all the customers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
