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‘Weekend Unwind’ with: Vajra Global Consulting Services CEO Ganapathy Sankarabaaham
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session we have digital marketing company Vajra Global Consulting Services CEO Ganapathy Sankarabaaham opening up the windows to his thoughts.
As CEO of an award-winning digital marketing agency, his vision is simple: to create a unique digital-led marketing strategy to help clients’ businesses grow profitably, meet their goals, and win in the market.
Ganapathy’s strengths include the ability to quickly understand a business and its goals, to draw up a big-picture growth strategy, and a digital-led execution approach.
At his firm, he has a robust programme management framework that easily captures business objectives and maps them to measurable outcomes.
He takes pride in visualising, creating and delivering digital transformation and marketing programmes successfully for both B2B and B2C clients.
Vajra Global, we specialise in working with technology, e-commerce, healthcare, and event companies. A collaborative, customer-first principle guided by ethics, transparency, and respect for every human being sums up Vajra’s motto.
So without further ado, here it goes…
Your mantra for life
Dream big. Never give up!
A book you are currently reading/plan to read
“Visionary thinking” by Ashish Jaiswal.
Your fitness mantra, especially during the pandemic
Stay strong, stay positive. This too shall pass.
Your comfort food
Rasam rice.
When the chips are down a quote/ philosophy that keeps you going
When the going gets tough, the tough gets going! (or) when life gives you lemons, make lemonade.
Your guilty pleasure
Ice cream.
When was the last time you tried something new?
Today.
A life lesson you learnt the hard way
It’s in the details.
What gets you excited about life?
Challenges, ideas, discovery, people, and growth.
What’s on top of your bucket list?
A trip to Norway.
If you could give one piece of advice to your younger self, what would it be?
Enjoy the journey!
One thing you would most like to change about the world
Supercharge positivity, self-belief and compassion.
An activity that keeps you motivated/charged during tough times
Running.
What lifts your spirits when life gets you down?
Right intentions and efforts always deliver the right results in time.
Your go-to stress buster
Sleep.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
