Brands
Weekend Unwind with Recode Studios co-founder Dheeraj Bansal
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Recode co-founder Dheeraj Bansal.
Without a further ado, here it goes..
1. Your mantra for life
Ans. My mantra for life is straightforward: honesty and hard effort. The basis for long-term success and personal fulfillment, in my opinion, is complete dedication to one’s objectives combined with unflinching honesty in all transactions. My judgments and actions are guided by this motto, which guarantees honesty and diligence in all that I do.
2. Your fitness mantra, especially during the pandemic
Ans: Consistency over intensity. During the pandemic, my fitness mantra has been to focus on maintaining a regular routine, no matter how small the effort. Whether it’s a short walk, a quick workout, or a few minutes of stretching, staying consistent helps keep both the body and mind in balance.
3. Your comfort food
Ans. Chapati with pulses is my comfort food. After a long day, I can have a hearty, satisfying supper that makes me miss home. My favorite meal to have when I’m craving something warm and filling is chapati and pulses because of their simplicity and nutritional value.
4. A quote or philosophy that keeps you going when the chips are down
Ans: When the chips are down, I remind myself that integrity and relentless dedication are the cornerstones of true success and this is one quote that keeps me going on in life.
5. The last time you tried something new
Ans: The last time I tried something new was when I started learning to play the guitar. It’s been a fun and challenging experience for me which not only helped me express myself but also relax and unwind.
6. A life lesson you learned the hard way
Ans. One thing I’ve learnt the hard way in life is to always take the lead when an issue comes up. In addition to facilitating more efficient problem-solving, taking initiative and meeting obstacles head-on builds team confidence and trust. I’ve learned from this strategy how crucial aggressive leadership and perseverance are to conquering challenges.
7. What gets you excited about life?
Ans: The endless potential for growth and discovery is what gets me excited about my life. Whether it’s learning something new, exploring different cultures, or tackling a creative project, the opportunity to continuously evolve and experience new things fuels my enthusiasm for life.
8. If you could give one piece of advice to your younger self, what would it be?
Ans: Don’t be afraid to take risks and embrace challenges. Every obstacle is an opportunity to grow, and every failure is a step closer to success. Stay true to your values, work hard, and trust in the journey.
9. One thing you would most like to change about the world
Ans: Bringing a culture of empathy and understanding is one thing I would most likely to change about the world. If people took the time to truly listen to and appreciate each other’s perspectives, we could build a more compassionate and harmonious world.
10. An activity that keeps you motivated and charged during tough times
Ans: Writing in my journal keeps me motivated and charged. It helps me reflect on my thoughts, clarify my emotions, and set achievable goals, providing a sense of direction and purpose even in challenging moments.
11. What lifts your spirits when life gets you down?
Ans: When life gets me down, what lifts my spirits is the support of loved ones and the simple joys of everyday life. Spending time with family and friends, enjoying nature, or diving into a good book reminds me of the beauty and positivity that exists all around us.
12. Your go-to stress buster
Ans. Yoga is my go-to method for reducing stress. Amid a hectic schedule, it helps me keep my equilibrium and lucidity. Regular yoga practice helps me focus better, feel less stressed, and maintain physical fitness. It’s a comprehensive strategy that complements both my personal and professional lives and guarantees that I’m constantly performing at my best.
Brands
Kansai Nerolac tests paint in stratosphere for durability proof
Excel Everlast sent to 86,000 ft, survives -64°C and extreme UV exposure
MUMBAI: If walls could talk, this one would say it’s been to space and back. Kansai Nerolac has taken product testing to dizzying new heights quite literally by sending its exterior paint into the stratosphere in a bid to prove durability beyond the lab. In what the company calls a first for the Indian paint industry, a stratospheric balloon carried a payload coated with its Excel Everlast paint to an altitude of 86,000 feet above Earth. Up there, conditions are less “extreme weather” and more “near space”: temperatures drop below -64°C, ultraviolet radiation hits unfiltered, and atmospheric pressure is only a fraction of what it is at sea level.
Most materials struggle to survive such a hostile environment. This one didn’t. According to the campaign, the painted surface returned intact no visible damage, no compromise effectively turning a marketing claim into a high-altitude experiment.
The initiative, conceptualised by ULKA, moves away from simulated lab tests to something far more theatrical and verifiable. The campaign film documents the entire journey, positioning the exercise as proof rather than promise.
The test also doubles as a showcase for the Excel Everlast range, which includes features such as nano-silica-based protection, 30 per cent higher toughness and crack-bridging capability, along with a 20-year warranty claims now dramatised under conditions few buildings will ever face.
For Kansai Nerolac, the stunt is less about spectacle and more about signalling intent: in a category often dominated by functional messaging, it’s an attempt to turn durability into something tangible and memorable.
Because when your paint survives near-space, the neighbourhood monsoon suddenly feels like a very small test.
