Brands
Recode Studios targets 2,000 MBOs after crossing Rs 81 crore revenue mark
Expansion push into Tier II, III cities to fuel next phase of growth
MUMBAI: Recode Studios is doubling down on its grassroots growth model, announcing plans to expand its network of Micro Business Operators from 1,000 to 2,000 following a strong financial performance in FY2025-26.
The company reported revenue exceeding Rs 81 crore for the fiscal, a milestone that has prompted it to accelerate its presence in emerging markets, particularly across Tier II and Tier III cities where demand has been steadily rising.
At the heart of this growth is Recode Studios’ Micro Business Operator model, which allows individuals to partner with the brand as entrepreneurs. The approach has not only driven revenue but also helped build a wide network of local business owners, giving the company both reach and resilience.
Recode Studios chairman and managing director Dheeraj Bansal stated, “While reaching a revenue milestone of Rs 81 crores is important for us as a company, what really matters for us is the impact we are able to create at the grassroots level. We have always envisioned our impact as empowering people to become entrepreneurs. Taking our MBOs to 2,000 is a step towards achieving our vision.”
The company now plans to invest further in strengthening its operational capabilities and digital infrastructure to support this scale-up. It is also looking to deepen engagement with its MBO network, ensuring partners have the tools and resources needed to grow sustainably.
With its hybrid model of commerce and entrepreneurship gaining traction, Recode Studios is positioning itself not just as a business, but as a platform for economic participation. As it scales, the company’s focus remains clear: growth that is both commercially strong and locally rooted.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
