MAM
Wee stores rope in Sridevi as brand ambassador
MUMBAI: Wital See Marketing has announced the launch of its flagship retail chain ‘Wee Store‘ in several cities across India. The brand is launching a TV commercial featuring its brand ambassador Sridevi.
The ad film is directed by Pradeep Sarkar.
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Wital See Marketing executive director Jyoti Narain said, “With rising aspiration levels backed by higher disposable incomes Indians today are seeking a global shopping experience. Looking at the potential of the retail sector, the brand has forayed into retail with its flagship retail chain ‘Wee Store‘. With its tagline ‘Shopping Solutions‘ Wee Stores will cater to diverse needs of consumers by providing quality products at affordable prices. Each of our stores will cater to the specific needs of our customers. The plan is to take the number of stores to about 150 by the end of this fiscal.”
For the current fiscal, the company is looking at revenue of around Rs 100 crore, a major chunk of which would come from their own private label-Wee.
Speaking on the occasion Actress Sridevi said, “In my opinion Wee Stores are for everyone and the concept of these stores is practical and unique. Wee Stores will not only cater to the specific needs of a wide array of people but also cater to people in Tier-2 and Tier-3 cities.”
Wee Stores has already launched its stores in cities such as Gurgaon and Delhi including 70 stores in various cities on a smaller format.
Wee See is an Indian company which started operating its business since October 2011 The company has also opened hypermarkets in Delhi and Chennai and is operating an exclusive apparel and accessory store in Gurgaon.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
