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Webenza bags digital creative mandate for Joy Personal Care!
MUMBAI: The battle for digital dominance just got fiercer, and Webenza has emerged victorious. After a high-stakes multi-agency pitch, the digital powerhouse has secured the creative mandate for Joy Personal Care, a home-grown personal care brand under RSH Global. And let’s just say, the beauty world is about to get a serious glow-up.
Webenza’s mission? To catapult Joy Personal Care into the digital stratosphere with fresh, engaging, and innovative storytelling. In an era where brands fight for attention like reality show contestants, Webenza is set to make Joy stand out by blending technology, creativity, and consumer-first strategies.
With the digital space evolving at warp speed and social media turning into the ultimate beauty playground, brands today need more than just pretty visuals—they need stories that resonate. Joy Personal Care and Webenza are on the same page: combining the brand’s heritage with cutting-edge digital marketing to captivate a new generation of beauty enthusiasts while keeping loyal customers engaged.
Joy Personal Care CMO Poulomi Roy is pumped about the new partnership. “At Joy Personal Care, we believe that beauty is about embracing and enhancing one’s natural self rather than altering it. Our products are designed to support this philosophy, and our brand communication has always reflected this belief. We see beauty not just as a product offering but as an experience that connects deeply with our audience’s aspirations. With Webenza’s creative expertise and strategic approach, we are excited to strengthen this connection and take our digital presence to the next level.”
And Webenza? They’re more than ready to shake things up. Webenza founder & CEO Puneet Pahuja shared his excitement, “Social media and content creators have transformed the way brands engage with their audiences, fostering authenticity and deeper connections. We are thrilled to partner with Joy Personal Care to harness the power of storytelling and content creation. With creativity at the core, we look forward to shaping a dynamic digital presence that resonates with consumers and strengthens Joy’s position as a beloved personal care brand.”
With this partnership, expect Joy Personal Care’s digital presence to get a facelift—think immersive campaigns, thumb-stopping content, and a brand story that feels as fresh as a sheet mask on a Sunday. Webenza’s track record of blending data with creativity will ensure that Joy isn’t just another beauty brand in the feed but a trendsetter.
MAM
‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
