MAM
WC triumph to give team members Hyundai Vernas
MUMBAI: Hyundai Motor India (HMIL), which is the official ‘Car Partner‘ of the ICC Cricket World Cup 2011, has announced that all the members of the Indian cricket team will win the All-New Hyundai Verna if they succeed in winning the ICC Cricket World Cup 2011 tomorrow.
HMIL MD, CEO HW Park said, “As the official car partner for the ICC Cricket World Cup 2011, we will be extremely delighted to felicitate the Indian cricket team with All-New Verna much ahead of its market launch in the country. This is a part of our continuous effort to bring passion to the game of cricket and we have taken many such initiatives like the Hyundai Fan Park, First and Last ball tour amongst others during the entire world cup campaign. I wish team India all the very best and hope that they realise the dream of the nation to win the world cup.”
Hyundai organised many customer based initiatives during the event to bring the game closer to its fans. The Hyundai Fan Park is one such ongoing initiative, which included a marquee set up in prominent malls in the National Capital Region of Delhi, Mumbai and Chennai. These pavilions have giant screens which have been projecting all the matches of the World Cup, a cricket pitch for fans to display their cricketing talent, a fun zone where special tattoos and caricatures were done, cheerleaders and lots of games with interesting cricket memorabilia as prizes.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
