MAM
Wavemaker appoints Ajay Gupte as COO, south asia
MUMBAI: Wavemaker, the global media, content, and technology agency, today announced the appointment of Ajay Gupte as the Chief Operating Officer for Wavemaker, South Asia.
Ajay joins from Wavemaker Indonesia where he was Managing Director of the agency. Ajay has successfully led the MEC-Maxus merger in Indonesia. Under his stewardship, Wavemaker Indonesia won several blue-chip clients and many global and local accolades for the agency.
Ajay has rich experience of over 23 years in media, sales and marketing spanning across markets like India, Africa and Indonesia. Prior to joining Wavemaker Indonesia, he has spent over 15 years in India with Maxus (now part of Wavemaker) handling clients like Nokia and Hero MotoCorp to name a few. Earlier to Wavemaker, Ajay has had extensive cross-functional stints with TVS Motor Company.
In his new role, Ajay will be located at Wavemaker Delhi office and will report into Kartik Sharma, CEO – Wavemaker, South Asia.
Commenting on the appointment, Kartik Sharma, CEO – Wavemaker, South Asia said, “It is an absolute pleasure to have Ajay back in India. Under his leadership as MD of Indonesia since 2011, Wavemaker (erstwhile MEC) has grown exponentially and is now ranked as top 3 agency in the country. I am confident with his strong experience of agency and client domain, Ajay will be will be able to grow Wavemaker further as an agency of the future.”
Commenting on his new role, Ajay said, “I am very excited to be back in India. The media scene in India is vibrant and offers unlimited opportunity for marketeers. With our future-focused offering around Media, Content, and Technology, Wavemaker is uniquely positioned to deliver maximum impact for our clients. I am delighted that the next lap of my journey continues with Wavemaker where I can contribute to delivering this promise.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
