AD Agencies
Wavemaker and HUL bag top honours at Emvies 2022
Mumbai: Wavemaker and Hindustan Unilever Ltd (HUL) grabbed the top honours at the 22nd edition of Emvie Awards, organised by The Advertising Club on Friday at Taj Lands’ End here. The much-anticipated event celebrated the very best of strategic, ground breaking and high impact media campaigns by media agencies in the year gone by.
Wavemaker with 395 points was recognised as ‘The Media Agency of the Year,’ while also bagging the Grand Emvie for Mondelez India Foods for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid-19).
Mindshare with 375 points stood second and Lodestar with 160 points stood third.
HUL was declared as ‘The Media Client of the Year.’
‘The Best Implementation Team of the Year’ award went to Wavemaker for Mondelez India Food for Cadbury Celebrations – Not Just a Cadbury Ad
This year, The Advertising Club (TAC) received 1,054 entries with around 25 agencies participating in the competition to win the prestigious media award. More than 1,200 professionals from the media, marketing, advertising and research fraternities, witnessed 26 gold and 51 silver Emvie trophies being presented to the winners in addition to 42 bronze winners receiving recognition.
Google, the ‘presenting sponsor’ instituted special recognition for work done in the area of “Inclusion.” The campaign that bagged the honour was McDonald’s – Eatqual – One Bite Closer to Equality by the agency DDB Mudra Group. This will be a regular category in the Emvie entry form from the next year, it was announced.
The Times of India Group instituted the Pradeep Guha trophy for the category ‘Young Emvie of the Year.’ The Pradeep Guha trophy was on stage by Partha Sinha- president, Dia Mirza as distinguished guest, and Papia Guha, wife of the late Pradeep Guha.
Emvie Committee chairperson Aditya Swamy said, “It is the privilege of The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”
“It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards,” said The Advertising Club president Partha Sinha.
The awards were presented by Google, powered by Colors and in association with The Times of India.
The entire list of the winners is as given below:
1. EMVIE 2022 Agency of the Year
2. EMVIE 2022 The Client of the Year
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
