MAM
Warner Bros licensing agent for UEFA EURO 2004
CALIFORNIA: Kicking off a major international licensing agreement, the Union of European Football Association (UEFA) has announced the appointment of Warner Bros. Consumer Products as the exclusive worldwide licensing agent for UEFA EURO 2004 to be held in Portugal 12 June – 4 July 2004.
Warner Bros. Consumer Products, a division of media conglomerate AOL Time Warner, will use its European branches for creating licensed toys and apparel, a premium catalogue and a mascot for a strong retail presence at UEFA EURO 2004.
With this partnership, UEFA and Warner Bros. Consumer Products are looking to create a strong licensing and retail presence in the international sporting world. Under the deal, Warner Bros. Consumer Products will be in charge of the on site retail operation in Portugal during UEFA EURO 2004 where 16 of Europe’s top football teams battle it out on the field for the championship. The UEFA European Football Championship is held every four years and is the largest European football event, as televised matches from UEFA EURO 2000 captured a worldwide audience of over seven billion.
Brands
JioStar rolls out Ek Hoke Dekh campaign for 2026 TATA IPL season
Star cricketers front film celebrating unity beyond rivalries and regions
MUMBAI: JioStar has unveiled its campaign for the TATA IPL 2026, titled Ek Hoke Dekh, bringing together some of India’s top cricketers in a bid to celebrate unity amid fierce sporting rivalries.
The campaign film features Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Verma and Mohammed Siraj, weaving a narrative that moves beyond geography and team loyalties to highlight how the league brings fans together.
Conceptualised by ZeroFifty and produced by Jamic Films, the film opens with a moment of everyday friction before the cricketers step in to reframe the idea of belonging through the lens of the IPL. The story builds towards a coming together of rival fans, echoing the campaign’s core message of unity.
“With 18 seasons behind us, team fandom has evolved into a social phenomenon,” said JioStar head of content, sports Siddharth Sharma. He added that the league blurs cultural lines and brings people together in a way few other events can.
For the players, the message hits close to home. “While we belong to a certain part of the country, fans in our franchise cities embrace us as their own,” said Ruturaj Gaikwad, highlighting the emotional connect that defines the tournament.
The creative team sees the campaign as both a reflection and an invitation. “The TATA IPL divides fans by franchise, but also compels them to come together and enjoy the game,” said ZeroFifty co-founder Shriram Iyer.
As the 2026 season gears up, the campaign sets the tone for what promises to be another high-energy edition of the league, featuring a mix of rising stars and seasoned heavyweights.
With Ek Hoke Dekh, JioStar is betting on a simple but powerful idea. Rivalries may fuel the game, but it is unity that keeps the spectacle alive.
