MAM
Warner Bros licensing agent for UEFA EURO 2004
CALIFORNIA: Kicking off a major international licensing agreement, the Union of European Football Association (UEFA) has announced the appointment of Warner Bros. Consumer Products as the exclusive worldwide licensing agent for UEFA EURO 2004 to be held in Portugal 12 June – 4 July 2004.
Warner Bros. Consumer Products, a division of media conglomerate AOL Time Warner, will use its European branches for creating licensed toys and apparel, a premium catalogue and a mascot for a strong retail presence at UEFA EURO 2004.
With this partnership, UEFA and Warner Bros. Consumer Products are looking to create a strong licensing and retail presence in the international sporting world. Under the deal, Warner Bros. Consumer Products will be in charge of the on site retail operation in Portugal during UEFA EURO 2004 where 16 of Europe’s top football teams battle it out on the field for the championship. The UEFA European Football Championship is held every four years and is the largest European football event, as televised matches from UEFA EURO 2000 captured a worldwide audience of over seven billion.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
