MAM
Warner Bros Interactive & ATI team to market ‘The Matrix Online
MUMBAI: Warner Brothers Interactive Entertainment has forged a technology, marketing and promotional relationship with ATI Technologies, a leading graphics card supplier, in support of ‘The Matrix Online,’ through the game’s launch in November 2004.
Marketing for ‘The Matrix Online,’ a massively multiplayer online game, will include a substantial presence at the Electronic Entertainment Expo (E3), a large print and online advertising campaign, engineering support and several other promotional opportunities.
“By teaming with ATI, Warner Bros. Interactive Entertainment is ensuring that game players will be able to take full advantage of the latest graphics technology when playing ‘The Matrix Online.’ ‘The Matrix Online’ takes advantage of advanced graphic methodologies, making ATI’s cutting-edge graphics card and marketing support a perfect fit for the game,” said Warner Bros. Interactive Entertainment senior VP Jason Hall.
“What gamers will notice is the superior graphics of ‘The Matrix Online’ game, not just our name in the credits. Warner Bros. Interactive Entertainment’s commitment to give users only the best has created an ideal working relationship for ATI to work within, as the high-end graphics experience is always our first priority,” added ATI director of advanced technology marketing Andy Thompson.
‘The Matrix Online’ is a massively multiplayer online game where tens of thousands of players will be able to jack into the Matrix world to take an active role in continuing the saga of The Matrix movie trilogy. Gameplay in ‘The Matrix Online’ will be based on intricate and exciting “wire-fu” combat, an extensive mission structure, social interaction and a completely customizable skill and ability system.
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
