Brands
Warner Bros. Discovery names Shazia Fazal head affiliate sales, South Asia.
Nine-year journey comes full circle as she takes top distribution role
MUMBAI: Warner Bros. Discovery has elevated Shazia Fazal to head of affiliate sales, south asia, marking a full circle moment in a career that began with her watching the company’s content as a young girl.
Fazal, who completes nine years with the media major this month, moves up from her role as senior director, DTH, telecom and digital alliances. In her new position as head of affiliate sales, south asia, she will lead affiliate distribution across one of the company’s most dynamic and competitive regions.
Reflecting on the promotion, Fazal described the milestone as something even a scriptwriter might struggle to improve upon. Raised by what she calls a “fiercely feminist” father who encouraged her to “be yourself ferociously”, she has risen to head distribution in a field long dominated by men.
The appointment also underscores a broader cultural shift within the organisation. Fazal noted that 80 per cent of the leadership team she works with are women, a statistic that stands out in an industry where representation figures often tell a different story. She credited the environment fostered by India leader Arjun Nohwar for enabling merit, ambition and authenticity to thrive, and acknowledged the mentorship of Vijay Rajput in her journey.
Her career path reflects steady momentum. Fazal joined the Discovery business in 2017 as associate director, DTH, later moving through director, DTH and telecom partnerships and senior director roles spanning dth, telecom and digital partnerships. Following the merger that formed Warner Bros. Discovery, she continued to expand her remit across south asia.
Before her tenure at Discovery, she spent over six years at Sony Pictures Networks India, where she held multiple business development roles including deputy associate director, business development and senior manager, business development. Earlier stints at West Coast Group and Marketing Solutions Private Limited laid the groundwork for her expertise in partnerships and client relationships.
Leading affiliate sales in India means navigating a market that is as complex as it is fast moving, with traditional distribution platforms intersecting with telecom operators and digital players. For Fazal, however, the challenge appears to be part of the appeal.
Nine years in, she describes the journey in three words: growth, gratitude and grit. If her story reads like a well-crafted screenplay, the latest chapter suggests there are many more scenes yet to unfold.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
