Ad Campaigns
Walkaroo launches ‘Walk More. Restless.’ campaign with Aamir Khan
Mumbai: Homegrown fashion footwear brand Walkaroo has launched an integrated marketing campaign called ‘Walk More. Restless.’ to reinforce its consumer connect this festive season. Starting 12 October the brand will release six films, featuring Bollywood actor Aamir Khan, in which he will be seen in six different quirky avatars.
Conceptualised & executed by Havas Creative Group India, the campaign includes six light-hearted films showcasing Khan playing different characters of a private detective, career counsellor, principal, CBI, a doctor, and a grandfather in each version of the film. The idea was to exhibit the variety of choices that Walkaroo offers to its consumers, using fun and humour.
“The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories,” stated Walkaroo International Pvt Ltd managing director VKC Noushad.
Through engaging storytelling, the brand weaves its brand ambassador into the narrative in different fun personas. The films aim to create brand awareness amongst consumers and encourage people to explore the modern range of footwear designed for young consumers, who seek comfort and style at an affordable price.
“Today’s generation is always on their toes, forever moving, restless and edgy. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments,” said Havas Group India chairman & chief creative officer Bobby Pawar.
He further added, “The film encourages people to keep walking, and never let anything come between their aspirations and dreams. Through the creative interpretation, we have taken the brand thought of Be Restless literally and translated it into various situations that allowed us to showcase the variety and durability of the brand.”
The integrated campaign will be rolled out across television and social media channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
