Ad Campaigns
Wakefit.co announces new campaign ‘The Unbelievable Mattress’
Mumbai: Wakefit.co, India’s leading home and sleep solutions company announced the launch of its new brand film series, “The Unbelievable Mattress”. Designed to exemplify the robustness, innovation, technology and unmatched durability of Wakefit.co’s mattresses, this series uniquely intertwines unbelievable attempts with moments of humour and lightheartedness. The films present a balance of swift-paced montages, cutting-edge drone footage, and intimate interactions with an engaging host. From hosting unbelievable activities such as a wrestling showdown to 150kg weight tests to driving 50-ton trucks on the mattress, each video is a visual ode to Wakefit.co’s commitment to unparalleled quality and endurance.
Setting the campaign apart is its dual narrative. On one side, viewers witness mattresses facing real-world extreme challenges, reminiscent of rigorous testing. Simultaneously, the viewers are also given a rare behind-the-scenes look into Wakefit.co’s meticulous testing processes, ensuring a clear demonstration of the product’s resilience and durability. The films promise not just an insight into the brand’s world-class standards, but also a viewing experience that is both entertaining and informative.
Wakefit.co brand and category lead – mattresses Nitesh Raj said, “At Wakefit.co, our journey has always been about creating world class products for our customers. Our TruDensity™ 100% Pure Foam ensures that all our mattresses retain their structural integrity even after years of use & a rigorous 9-point stress test ensures robustness in every product. ‘The Unbelievable Mattress Campaign’ is more than just a marketing endeavour; it is a quirky and vivid reflection of our core ethos. It is a visual showcase that blends the robustness of our product and the playful spirit of our brand.”
As a brand that cares about its customers, Wakefit.co wanted to showcase the strength and durability of its mattresses. The brand films showcase the robustness of the material technology including its ShapeSense™ (takes the body’s shape without sagging) & XpertGRID™ (3300+ air channels to keep the body cool and provide a balance of soft & firm comfort), in an interesting and fun manner. Wakefit.co’s mattresses are rigorously tested to be highly durable and comfortable, which allows the company to offer industry-best warranties of up to 15 years.
Wakefit.co’s marketing strategy is deeply rooted in a customer-centric approach. The brand consistently strives to deliver informative, quirky, and innovative campaigns, all aimed at fostering a strong connection with its audience while enriching their lives. The newly launched series conceptualised by Spring Marketing Capital and produced by Twilight Entertainment, focuses on raising brand awareness across digital platforms such as YouTube, Instagram, and Facebook. The response and engagement on the already launched films from the series have garnered over 2 million views collectively, with a View Through Rate (VTR) of 40% to 50%. The company is working towards releasing three more films which are part of the series over the next few weeks.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
