MAM
Wahter and Scrapbuddy collab to recycle 10M PET bottles in Delhi-NCR
Mumbai: Wahter, the innovative force in the packaged water sector, and Scrapbuddy, an innovator in PET recycling, forge a transformative alliance to champion sustainability in Delhi-NCR. With a shared vision, they pledge to recycle 10 million PET bottles over the next three months, curbing plastic pollution and transforming waste into valuable products.
Wahter is backed by certifications from industry authorities and are proud bearers of FSSAI, ISO, and various other quality assurances that attest to their unwavering dedication to delivering the purest form of hydration.
Wahter takes a significant step in environmental sustainability by supplying Scrapbuddy with PET scrap for recycling millions of bottles. Scrapbuddy has already achieved a notable milestone, successfully recycling over 1,000,000 kilograms of PET scrap to date. This substantial accomplishment, through both offline and online channels, underscores Scrapbuddy’s commitment to reducing carbon emissions and advancing sustainable waste management.
Scrapbuddy founder Sachin Garg expresses excitement about the partnership, stating, “Our collaboration with Wahter is a significant stride towards a greener and more sustainable future. Scrapbuddy aims to make a lasting impact on plastic waste reduction in Delhi-NCR.”
Wahter co-founder Amitt Nenwani echoes this sentiment, saying, “We are thrilled to collaborate with Scrapbuddy in this impactful venture. Together, we aim to set new standards in PET recycling, fostering environmental responsibility and community engagement.”
Beyond business collaboration, this initiative reflects a joint commitment to community-driven sustainability. The recycled PET materials produced by Scrapbuddy contribute to environmental conservation and community development, aligning with both companies’ vision for a cleaner and more sustainable Delhi-NCR. By joining forces, the two companies aim to set new benchmarks in PET recycling, fostering environmental responsibility and community engagement.
Wahter will also act as a distribution partner, to provide clean and safe drinking water to public and communities across Delhi NCR for boAt, India’s leading consumer electronics brand. The mandate comes into effect through Boat’s partnership with Shoobhi Foundation, a recognised NGO dedicated to social causes.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
