MAM
Waaree Energies awards creative mandate to Doosra
MUMBAI: Doosra has won the creative mandate for the solar power solutions provider Waaree Energies. It will be responsible for creating communication across media for Waaree.
Doosra managing director Zahir Mirza said, “Waaree was impressed with our non-traditional thinking on our client brands. Our task now is to make Waaree synonymous with solar energy.”
Waaree Energies manager – marketing communications Gaurav Chandidas added, “We were impressed with the thought process and creative solution presented to us by Doosra. We have ambitious growth plans and felt that a responsive agency with experienced professionals like Doosra would be an ideal communication partner to have on this journey.”
The Aegis Media India group comprises Doosra (Creative), Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world‘s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Experiential), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.
Waaree Energies is a manufacturer of solar panels and solar-powered products, and offers consultancy in engineering, procurement and commissioning of solar power plants.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
