MAM
Doosra Brand Communications starts Delhi operations
Mumbai: Doosra Brand Communications has won the creative mandate for Kenstar Appliances India.
Kenstar COO RB Garg said “Given the exponential growth we are seeing and our ambitious plans for the future, we were looking for a communications partner with experience and knowledge of insight based communication and hunger for success. In Doosra we saw an ideal partner.”
Doosra’s mandate is to build on Kenstar’s core equity through advertising, including above the line, point of sales and digital.
Doosra Brand Communication director Zahir Mirza maintained “It is a privilege for us to be associated with a brand of the stature and pedigree of Kenstar. We eagerly look forward to creating advertising that connects with consumers, drives sales and contributes to making brand Kenstar even more strong and profitable. I see great possibilities to make Kenstar salient on new age media through bespoke creative for such media. I am also delighted that with this win we now have a full-fledged presence in Delhi.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
