MAM
W launches new ad campaign
MUMBAI: Women’s wear brand W has launched a new campaign. The aim is to correctly depict the modern Indian woman in her different facets, that of a professional, a homemaker, a wife and so on, through vivid illustrations.
The ads have the central theme, of W’s ensemble instilling confidence, comfort and style in every woman’s lifestyle. The tagline of the campaign Make every step a fashion statement is aimed at telling every woman to lead her life with elegance and fashion, creating her own style statement, wherever she goes.
W’s ad campaign has an ad in Femina and Reader’s Digest. This will be followed by a series of ads in Print dailies like Delhi Times, Mumbai Times, Deccan Herald, Anandlok, Satananda. In keeping with W’s aim to celebrate the true spirit of womanhood, the brand has depicted the varied moods/roles of the new age women through its communication, highlighting its brand values-modernity, individuality and fashion. W’s fresh and innovative advertising breaks the clutter amidst the advertising for various women’s wear brands.
W CEO Vijay K Mishra says, “W’ s advertising has evolved along with the brand, that is constantly customising its offering, to cater to the changing needs of the modern Indian woman. Fashion is increasingly becoming an important element in the life of today’s Indian woman with growing awareness, globalisation and lifestyle changes. W’s new campaign connects with the contemporary Indian woman who wants to be trendy, suave yet comfortable with her image in varied environments”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
