MAM
W.A.Y.S bags the integrated marketing mandate for Fila & Fitflop
Mumbai: What Are You Saying (W.A.Y.S.), a creative brand solutions-driven integrated marketing agency based out of Mumbai has won the creative and digital marketing mandate for Fila & Fitflop from the house of Metro Brands Limited (MBL), India’s fastest-growing footwear retailer.
FILA is a sport-inspired fashion brand that is distributed worldwide. FitFlop is a UK-based footwear brand known for creating the most comfortable footwear in the world.
The brands have partnered with What Are You Saying (W.A.Y.S.) to deliver creative solutions across online and offline channels as they expand their footprint across the country and strengthen business.
What Are You Saying (W.A.Y.S.) will be handling the creative integrated marketing mandate which includes digital communication strategy, content creation and design, ORM, media planning, influencer marketing, etc. The footwear category holds a lot of competition from international stalwarts and new-age homegrown brands and What Are You Saying (W.A.Y.S.) will work in sync with MBL to create innovative and clutter-breaking campaigns that help the brand expand their customer base and build customer loyalty.
Metro brands limited Sr. VP – marketing Deepika Deepti said, “We partnered with W.A.Y.S. for their creative agility and proven ability to carve impactful narratives that resonate with our diverse audience. They have demonstrated a unique capability to blend innovation with strategy, creating campaigns that not only capture attention but also leave a lasting imprint on our brand identity. The success of our first campaign ‘For People Who Move’ together has exceeded our expectations, marking the beginning of a transformative journey. We’re excited about the journey ahead as we continue to shape engaging narratives and drive unprecedented success for Metro Brands.”
W.A.Y.S co-founder & head of business growth Radhika Varma said, we are elated to partner with a heritage brand like Metro Brands & join them in their journey of delivering excellence to the Indian consumer. We’re excited about taking an iconic global brand like Fila forward in India & add our creative vision to its existing legacy. With Fitflop we’re presented with the opportunity to bring a truly fantastic product to the Indian consumer & help shape its presence & identity in the country. It is incredibly exciting to be a part of both the brands’ expansion and growth story in India. We are super excited to work with the team at Metro Brands and build campaigns that make the world go “What Are You Saying!”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
