Metro Brands names Harshvardhan Chauhan chief marketing officer

INDIA: Metro Brands Limited appointed Harshvardhan Chauhan as chief marketing officer and senior management personnel, as the footwear retailer sharpens its focus on brand building and omnichannel expansion.

In his new role, Chauhan will oversee the company’s marketing strategy, brand positioning and consumer engagement initiatives, supporting Metro Brands’ efforts to scale its retail and digital presence.

Chauhan brings more than 20 years of experience across retail, FMCG and digital transformation. He previously held leadership roles at Trident Group India, RP Sanjiv Goenka Group and DLF Limited.

Beyond corporate roles, Chauhan is the founding visionary of Bharat YEF and the author of NOBODY CARES ABOUT YOUR BRAND, reflecting his emphasis on brand-led growth and innovation.

The appointment comes as Metro Brands steps up investments in customer experience, digital engagement and scale-led growth in an increasingly competitive retail market.