MAM
Vyas Giannetti sets shop in Delhi, appoints Roy as head
MUMBAI: Vyas Giannetti Creative (VGC) has set shop in Delhi and has appointed Euro RSCG’s Anjan Roy to head the operations. Roy was with Euro RSCG for over six years in roles varying from client servicing, strategic planning and media.
In his last assignment at Euro RSCG, Roy was heading the Delhi office of Euro RSCG’s media specialist arm, MPG (Media Planning Group). During his stint at Euro, Roy has been the head of the Philips Consumer Electronics business at the agency’s Mumbai office till 2001 after which he sharpened his strategic planning and new business skills for a couple of years before moving to Euro’s Delhi operations in 2003.
Prior to Euro RSCG, Roy has handled the advertising accounts of leading brands like HSBC, Lakme Lever, DCM Group while in Mudra and Enterprise.
VGC vice president Atul Hegde says, “VGC has been on a very high growth pace in the last 12 months and now we have upped the pace even more. Last month we had Sanjay Sipahimalani joining as executive creative director and now we have Anjan. VGC will be uniquely positioned in Delhi, which really lacks a ‘creative specialist’ communication outfit.”
On making the change from media AOR operations to a sharp and talented creative agency, Roy says, “Having worked for over 10 years in diverse disciplines within an agency like account management, strategic planning and media, it’s clear to me that in complex and competitive times like ours, it is only the end product of creative differentiation that will make or break not just brands but businesses. And even the biggest brands have realized that it is fatal to ignore that – and to that end VGC was a clear choice. Since no agency in Delhi comes even close to us in terms of quality of work and talent.”
On the roadmap for the Delhi operations, Preeti Vyas Giannetti says, “In the trajectory of scaling up on creative excellence and with the help of an excellent team it was only natural for us to seek another orbit in Delhi. VGC Delhi, will carry on the strive for creative excellence for all its brands.”
Vyas Giannetti Creative’s client portfolio includes Discovery Travel & Living, The Aditya Birla Group, The Hinduja Group, The Times of India Group, Birla Sun life Insurance, Birla Sun life Mutual Fund, IndusInd Bank, Pidilite among many others.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
