MAM
Voyage Eyewear appoints Sahil Sharma as the director of marketing
Mumbai: Voyage Eyewear, the avant-garde direct-to-consumer (D2C) brand renowned for its premium sunglasses, is delighted to appoint Sahil Sharma as its director of marketing.
In this new position, Sahil Sharma will be responsible for driving Voyage Eyewear’s marketing strategies and expanding the brand’s reach on a local and global scale. His primary goal is to ensure sustainable growth for the brand while emphasizing its unique value proposition across various consumer segments. Additionally, Sahil aims to cultivate stronger connections with customers and deepen the engagement of Voyage Eyewear’s loyal patrons.
Voyage Eyewear co-founder Varun Agarwal said, “We are thrilled to welcome Sahil to Voyage Eyewear’s leadership team. As pioneers who revolutionized eyewear by embracing a digital-first approach through our omnichannel experiences, our commitment to placing the customer at the core of our innovations remains unwavering as we pursue accelerated growth. Sahil’s exceptional ability to fuse strategic vision with impeccable execution makes him the perfect fit to significantly amplify our marketing endeavors. We have full confidence that his leadership will unlock novel avenues such as social commerce and experiential consumer engagement, further realizing our founding vision of making premium eyewear not just visible but accessible across diverse demographics.”
Voyage Eyewear director of marketing Sahil Sharma said, “The prospect of shaping Voyage Eyewear’s trajectory to lead the future of eyewear fashion is incredibly invigorating. Having spearheaded impactful digital transformations that drove sustainable business impacts in my previous roles, I resonate deeply with Voyage Eyewear’s challenger mindset that disrupts conventional industry norms. My primary focus will revolve around pioneering innovative marketing strategies and models, positioning Voyage Eyewear as a household name that redefines consumers’ eyewear preferences.”
Operationally, Sahil Sharma will aim to create a flexible and agile performance marketing engine, utilizing analytics to drive consumer communication that is data-driven and insightful. With his proven track record and innovative mindset, Sahil Sharma will be well-equipped to usher Voyage Eyewear into a new phase of growth and success. His vision for the brand, coupled with his strategic marketing expertise, will surely propel Voyage Eyewear to new heights.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
