MAM
Vote the Hell, a collaborative content piece between GroupM’s motion content group and Dish TV wins at mCube media awards
MUMBAI: ‘’Vote the Hell’’, Motion Content Group and Dish TV India’s comedy show, in association with Friday Code Private Limited, won the mCube Media Awards 2019, the premier digital marketing awards in India, in the Best Content in an Influencer Marketing Campaign – (Best Co-created Video Content Series) category.
The award ceremony took place on July 12 in Mumbai with the who’s who of the marketing world in attendance.
“Vote the Hell” is India’s one of a kind comedy show on elections showcasing the lighter side of the most heavily discussed topic in India. The series features 7 popular comedians from the country – Ankita Shrivastav, Abijit Ganguly, Jeeveshu Aluwalia, Sundeep Sharma, Ravi Gupta, Bullet Bhaskar and RJ Vignesh. The show is available exclusively on the Dish TV owned Watcho app and can be accessed in 3 languages – Hindi, Tamil and Telugu.
Sudip Sanyal, Business Head, MCG India says, “Truly, Laughter is the Best Medicine. Through our association with Dish Tv on ‘Vote the Hell’, a step towards being recognized as a credible content provider was taken, and this award is a validation of this effort. We are truly appreciative of this partnership and the trust shown by Dish TV and sincerely hope that this is the start of many more such recognitions. As promised, we at Motion Content Group India will continue to produce and partner with the best in the business, to create quality content and keep the audience hooked onto platforms across genres.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
