MAM
Volkswagen unleashes the powerful Polo GT TSI on Indian roads
MUMBAI: Volkswagen which believes in ‘Maximum power, minimum consumption‘ has launched its new TVC.
The TV commercial has been created by DDB Mudra
Volkswagen Group India has launched Polo GT TSI ‘lives up to every bit of it‘ on 29 April. The car has 7-speed DSG (Direct Shift Gearbox) transmission, a first for small cars in India. With a 1.2 liter engine, the GT‘s power output boasts a surprising 77 kW @ 5000rpm and a maximum torque of 175 Nm @ 1500-4100 rpm.
Talking on the launch, Volkswagen Passenger Cars MD Arvind Saxena said, “The new Polo GT TSI is the perfect answer to a lot of customer demands as it combines maximum power with minimum consumption. The whole campaign works on this idea and translates it in a creative and innovative way.”
The TVC opens with a young boy mesmerised by his ‘Super Dad‘ who can do anything. He observes his father performing tasks everyday around the house. The TV commercial ends when the father‘s car is showcased, which is the ‘powerful‘ new Polo GT TSI and then it reveals why the son thinks his father is a superhero.
Commenting on the film, Chairman & DDB Mudra Group CCO Sonal Dabral said, “It‘s always rewarding to create work for Volkswagen. An iconic brand with its own distinct voice of telling insightful human stories with wit and intelligence. This latest piece of work for the powerful Polo GT is one such story. We‘re very proud of this new TVC and I‘m sure not just Super dads, but everyone will fall in love with it.‘
DDB Mudra Group executive creative director Louella Rebello added, “This one‘s been a joy to make. It‘s an endearing and fun way to say power and how that is interpreted through the eyes of a child.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
