Vodafone’s new TVC cashes in on the joy of ‘sharing’

MUMBAI: The best way to tap young customers is by showing their stories in the most fascinating way. Vodafone’s new television campaign, “made for sharing” is doing just that.  It is inspired from the life of youngsters and how they share every moment of their life on the internet.

The TVC is created by Ogilvy Mumbai and produced by Good Morning Films.

The commercial chronicles the life of a girl who is sad because she has broken up with her boyfriend. But over the course of the film, she recovers from the heartbreak as she starts having fun with her friends and living her life. During the period of recovery she shares all her feelings – the sadness, hanging out with her BFFs, the joy of taking a holiday, singing, shopping etc – through status updates, Instagram pictures and video uploads using Vodafone’s mobile internet.

The TVC is a testament of how important ‘sharing’ is to a youngsters’ lives and how Vodafone with 24×7 internet connectivity is made for young people.